Services
I work with brands, agencies, founders and creative profiles across brand positioning, communications and editorial strategy.
My work combines strategic direction with creative and editorial thinking — helping clarify how a brand, business or body of expertise should be positioned, communicated and developed.
Brand Positioning & Strategy
For brands and founders looking for greater clarity around their position and direction.
This can include:
– Brand positioning
– Brand direction
– Messaging
– Audience
– Brand narrative
– Point of view
The aim is to create a clearer foundation for how the brand or business is understood and how that direction carries through into communication.
Communications & Messaging
For brands, founders and organisations looking for greater clarity and consistency in how they communicate.
This can include:
– Communication strategy
– Messaging
– Narrative development
– Storytelling
– Content direction
The work can range from defining the overall communication direction to developing the messages and stories that bring it to life.
Editorial Strategy & Content Direction
For brands, founders and creative profiles looking for a clearer direction around what they communicate and create.
This can include:
– Editorial strategy
– Content direction
– Editorial concepts
– Content themes
– Recurring formats
– Newsletters
– Storytelling
The focus is on identifying and structuring the ideas, knowledge and stories already present within the brand or person and creating a recognisable editorial direction around them.
Ongoing Strategic Support
For brands, companies and agencies looking for an external strategic and creative resource.
I can work alongside your existing team for a fixed number of days each week or month across brand positioning, communications, content and editorial work.
This can be particularly useful during periods of change, new strategic directions, launches or when additional experience and capacity is needed without creating a permanent role.
For projects, ongoing collaborations and availability: